conditions of use

These terms and conditions govern your use of all services provided on any digital and/or printed platforms by “Loaded”. These are henceforth known as the ‘Service’, while “Loaded” may be referred to below as ‘We’.

The following terms and conditions (henceforth known as the ‘Terms’) may be amended and updated when necessary. We will do our utmost to ensure users and members of “Loaded” are kept updated about any such amendments, but it should be noted it is the responsibility of the user/users to monitor these terms. If you do not agree with these terms and conditions, please do not use the Service.

If you wish to make a formal complaint about any of “Loaded”’s editorial content please email complaints@loaded.co.uk or write to The Editor, “Loaded”, 27A Poland Street, London, W1F 8QW. Please make your complaint in relation to The Editor’s Code Of Practice, which can be viewed at ipso.co.uk. Please send a copy of the material about which you are complaining, either as a web link or hard copy.

Along with reading the below terms you should also review our Privacy Policy.

1. introduction

1.1 ‘“Loaded” is a trading style and Registered Trade Mark owned by Downdaniel Investment Holdings Limited and licensed to The Color Company TM Limited. A company registered in England and Wales at 27a Poland Street, London W1F 8QW. Company No. 05266481 Registration No. GB 849 7664 60.

1.2 Where we use the term ‘Service’, we mean any pages and content controlled by “Loaded”. Also see Section 5 on User Generated Content for details of how external content out of our control is treated.

1.3 Where we refer to ‘Content’ we mean all content, information and material broadcast by the Service. This includes stories and all links within the stories. It includes text, images, illustrations, graphics, posts, messages, videos, sounds and all other audio-visual imagery and words. This Content will have been made available by Loaded.co.uk via its staff and external third parties including licensors, vendors and/or service providers, along with, at times, you and other users and other third parties.

1.4 Where we refer to ‘we’, ‘us’ and ‘our’ we mean “Loaded”, its associated companies and business partners, each of our and their respective staff members, freelance sub-contractors and representatives.

1.5 ‘You’ in these terms and conditions means you, the user.

1.6 You understand and agree we may add to or change these terms and conditions at any time. New terms and conditions are effective immediately once posted to the Service in this terms and conditions contract. Your use of the Service means you accept these terms and conditions, as updated when and where deemed to be necessary. Because you accept these and future terms and conditions, we recommend you check this page regularly should you feel you have any concern about their implementation.

1.7 Additional terms and conditions will be clearly identified and although we will strive to keep user(s) informed about Service amendments, it is the ultimate responsibility of the user(s) to stay updated by checking these terms, especially if you are a regular user of the Service.

2. age limit

2.1 You must be at least aged 16 or above in order to use the Service.

2.2 We recommend if you are aged 16 to 17, you ask your parents’ or guardians’ permission before sending any information about yourself to anyone over the Internet. We encourage parents and guardians to teach their children about safe internet use. For more information on safe Internet use, please visit gov.uk/ukccis.

3. competitions

3.1 “Loaded” and our business partners and associates may run competitions, promotions and free prize draws on the Service. These are all subject to competition terms and conditions which will be made available whenever such a competition, promotion or free prize draw is offered to Service users.

3.2 Employees and associates of “Loaded” are barred from entering any competition run by the Service. Winners will always be drawn at random after a competition’s closing date.

3.3 “Loaded” will fulfil its obligations to competition winners, unless a prize has been cancelled or otherwise withheld by an external third party. In this instance, “Loaded” will endeavour to seek recompense or an agreed alternative prize from any competition provider involved with the Service.

4. complaints

4.1 We ask our users to respect the intellectual property rights of others, as “Loaded” does. We may, in appropriate circumstances and at our discretion, terminate the access of user(s) who infringe on the rights of others. See Section 10 for conditions of Termination Of Use of the Service.

4.2 If you believe your work has been copied and is accessible on the Service in a way that constitutes copyright infringement, or that the Service contains links or other references to another online location that contains material or activity that infringes your copyright, please contact us at complaints@loaded.co.uk or write to The Editor, “Loaded” , 27A Poland Street, London, W1F 8QW.

4.3 If you believe our content or that of another user has defamed you on the site through their User Generated Content, please contact us by the means stated in point 4.2. You will need to give us certain information to allow us to investigate properly, as laid out in the Editors’ Code Of Practice, which can be viewed at ipso.co.uk/IPSO/. Please include in any complaint a description of how you believe your issue(s) relate to the Editors’ Code Of Practice. With any complaint, include by email or letter a digital or hard copy of the content with which you are concerned. 

5. user generated content

5.1 User Generated Content is henceforth referred to as ‘UGC’. UGC means any Content you or other users upload, submit to or make available to the Service.

5.2 You understand by submitting UGC your communications on the Service are not private or confidential and may be viewed by others accessing the Service.

5.3 The terms of our Privacy Policy also applies to UGC.

5.4 We reserve the right to review, edit or delete any UGC at our sole discretion and without notice to the user(s) who have provided such content. 

5.5 We do not necessarily endorse, verify or agree with the comments, opinions or statements posted as UGC. Any information or material posted by you or other users of the Service is solely the view and responsibility of those users. However, we will constantly review any UGC shared on the site in relation to the standards laid out in the Editors’ Code Of Practice to ensure it complies with acceptable standards.

5.6 When reading and or/posting yours or other users’ UGC, you agree that, to the maximum extent permitted by applicable law, we have no responsibility or liability to you for UGC including for any failure to or delay in removing UGC.

5.7 You are solely responsible for your UGC and may be held liable for UGC that you post. Please bear in mind the following points about the content of your UGC
      5.7.1 UGC must not be in any way offensive. This encompasses UGC which is racist, sexist, obscene, vulgar, defamatory, threatening to other persons or in any way constituting a hate crime. Loaded Digital Limited and Loaded.co.uk invokes its editorial right to decide whether a post is offensive and/or objectionable to its readership. UGC must not be illegal in any way.
      5.7.2 UGC must not infringe third party rights (such as copyright, trademark, trade secret or other confidentiality and any other other rights) or invade personal privacy or publicity rights.
      5.7.3 UGC must not promote any form of illegal activity. This includes but is not limited to hacking, drug taking, terrorism and distribution of counterfeit software or illegal imagery or video.
      5.7.4 UGC must not contain advertising, promotions or commercial solicitations of any kind and any UGC we share is not, unless an exception is clearly stated, intended as promotion, endorsement  or advertising of any product or service.
      5.7.5 UGC must not contain any virus, Trojan horse, worm, time bomb, cancelbot or other similar harmful programming routine.

5.8 When you submit UGC you automatically grant “Loaded” a non-exclusive, royalty-free, perpetual, worldwide, irrevocable licence to use it in any manner without notice, payment or attribution of any kind to you or any third party. You waive, and agree not to assert, any moral or similar rights you may have in your UGC, unless otherwise explicitly agreed with “Loaded” or any of our associates.

6. disclaimer of warranty

6.1 To the maximum extent permitted by applicable law, you expressly agree your use of the Service is at your own risk.

6.2 To the extent permitted by applicable law, “Loaded” and the Service’s licensors, vendors, suppliers, service providers, and their respective officers, directors, members, employees, sub-contractors, freelance writers, agents and representatives hereby expressly disclaim any and all warranties, express and implied. These include but are not limited to any warranties of accuracy, reliability, title, merchantability, non-infringement, fitness for a particular purpose or any other warranty, condition, guarantee or representation. This includes but is not limited to the accuracy or completeness of any information contained within or provided by the Service.

6.3 “Loaded” does not guarantee access to the Service will be uninterrupted or that there will be no failures, errors, viruses or omissions or loss of transmitted information.  

6.4 In no event shall “Loaded” or our licensors, vendors, suppliers, service providers and their respective officers, directors, members, employees, sub-contractors, agents and representatives be liable for direct, indirect, special, consequential or punitive damages arising from your use of the Service or for any other claim related in any way to your use of the Service. This includes for viruses alleged to have been obtained from the Service, your use of or reliance on the Service or any of the information or materials available on the Service, regardless of the type of claim or the nature of the cause of action, even if advised of the possibility of such damages.

6.5 “Loaded” and our associates do not endorse, warrant or guarantee any third party product or service offered through the Service and will not be a party to or in any way be responsible for monitoring any transaction between you and third-party providers of products or services.

7. indemnification

“Loaded” is provided ‘as is’ and you agree to indemnify “Loaded” and to hold it harmless from any and all claims, actions, suits and liabilities, losses, damages, costs and expenses (including legal fees) that may arise from your UGC, or from your unauthorised use of our Content or from your breach of these terms and conditions in any way.

8. intellectual property

8.1 All Content and other material on the Service is owned by us or our third party licensors. It is protected by international copyright, trade dress, design, patent and trade mark laws, international conventions and other laws protecting intellectual property and related proprietary rights. All such rights are reserved to us and our licensors.

8.2 You acknowledge that “Loaded” and any other brands or logos belonging to us within the Service are trade marks of “Loaded” . You may not use them without written permission from “Loaded” .

8.3 You agree not to remove, obscure or alter any aspect of these trade marks, including their copyright, patent or any other rights notices appearing on the Service. You may not sell, license, distribute, copy, modify, display, transmit, publish, edit, adapt or create derivative works from the Service without written permission from “Loaded” .

8.4 Making unauthorised copies of Content found on this Service may result in the prohibition of your use of the Service. It may also result in legal action under applicable copyright or other law.

9. membership

To Join the Service means you entrust us with certain personal data and enter into a contract with the Service under these and other terms. It is your responsibility to also read and understand our Privacy Policy in relation to these actions.

10. personal data & cookies

The information you provide about yourself to us or which is collected by us about you will only be used by “Loaded” and our associates in accordance with our Privacy Policy. By entering the site you are agreeing to our Cookies Policy, which you should also read and understand.

11. termination of use

11.1 We have the right to terminate your use of the Service and ability to access the Service for any reason, without notice.

11.2 We have the right to place a temporary block on your access to the Service at any time, also without notice.

12. third party links

12.1 The Service may include links to services supplied by or operated by third parties including advertisers and other content providers. We do not control such linked services, and are not responsible for their content or legality. You should be aware those third parties may collect data or solicit personal information from you and we recommend you familiarise yourself with safe Internet use on sites such as ukccis.

12.2 The Service may also include certain features, functionality, and/or Content that may be operated by third party service providers. This includes, but is not limited to, public discussion areas, photo/video galleries, blogs, shopping or payment processing. These service providers may require you agree to their additional terms, conditions, contracts, agreements and/or rules. Your compliance with any such additional terms and conditions is solely your responsibility and will have no effect on your continuing obligation to comply with the terms and conditions of“Loaded” as laid out here. “Loaded” specifically disclaims any and all liability in connection with the acts or omissions of such third party service providers.

12.3 Any external service which links to or otherwise interacts with this Service must not create a frame or any other browser around our Content, unless previously agreed with us. It must not harvest Content from our Service unless previously agreed with us, nor imply “Loaded” endorses its own Service, without prior permission. External service providers agree not to offer any service that is in any way offensive or illegal.

12.4 “Loaded” expressly reserves the right to require any link or activity which is in breach of these terms and conditions can be removed and/or ceased and to take whatever other action we deem appropriate under applicable laws.

13. your use of the service

13.1 You may retrieve and display Content from this Service on a computer screen or other device, print individual pages on paper (but not photocopy them) and store such pages in electronic form for your own personal, non-commercial use.

13.2 You may not in any way make commercial or other unauthorised use, whether by publication, re-transmission, distribution, performance, caching or otherwise, of any Content on this Service.

13.3 You agree to use the Service only for your own personal non-commercial use and lawful purposes. You acknowledge your failure to do so may subject you to civil and/or criminal liability.

13.4 In addition to other items mentioned in these terms and conditions you agree not to use the Service to in any way breach any applicable local, national or international law or regulation. You agree not to use the Service in any way which could be illegal.

13.5 You agree not to use the Service in any way to transmit or procure the sending of unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation. This means but is not limited to spam communications.

13.6 Other than connecting to “Loaded” ’s servers by HTTP requests using a web browser, you may not attempt to gain access to “Loaded”’s servers by any other means. This includes, without limitation, using administrator passwords or by masquerading as an administrator while using the Service.

13.7 You agree not to disrupt, modify or interfere with the Service or its associated software, hardware and servers in any way. You also agree not to impede or interfere with anyone else’s use of the Service.

13.8 You agree not to copy, adapt, modify, disassemble or otherwise tamper with, prepare derivative works based upon, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast or otherwise exploit the software or any portion of the Service, except as expressly permitted in these terms and conditions.

14. general

14.1 In the event any term of these terms and conditions is held to be invalid or unenforceable the remainder of the terms and conditions laid out here shall still remain valid and enforceable.

14.2 These terms and conditions are governed by and construed in accordance with the laws of England and Wales.

14.3 These terms and conditions will be subject to the exclusive jurisdiction of the courts of England and Wales.

14.4 If you have any questions regarding these terms and conditions please contact us by writing, addressing your concerns to The Editor at the postal or email addresses set out at the head of these terms.


“Loaded” is a trading style and Registered Trade Mark owned by Downdaniel Investment Holdings Limited and licensed to The Color Company TM Limited.
A company registered in England and Wales at 27a Poland Street, London W1F 8QW. Company No. 05266481 Registration No. GB 849 7664 60.