It’s official: our internet browsing addiction has got so bad, the majority of people now prefer it to sex, booze and even chocolate.
The advent of smartphones and increasingly easy-to-access Wi-Fi hotspots have contributed to a society more concerned with what is going on on their tiny screens than the great big world around them.
However, many may not realise just how bad things have got and that the entire smartphone phenomenon may point to something much darker.
The research, conducted by iPass, analysed information gleaned from some 1,700 smartphone users across the US and Europe.
“The idea that Wi-Fi would be considered more important than sex, alcohol and chocolate would have been unthinkable just a few years ago”
As part of the study participants were quizzed on their online habits, preferences and their overall dependency on mobile connectivity and the results did not make for pleasant reading.
According to the findings, some 40% of respondents ranked Wi-Fi as their number one daily essential, just ahead of sex which was listed by 37% of those quizzed while 14% chose chocolate and 9% alcohol.
Patricia Hume, chief commercial officer of iPass said: “The idea that Wi-Fi would be considered more important than sex, alcohol and chocolate would have been unthinkable just a few years ago.”
Perhaps it’s time we all put the smartphones down and took a long hard look at ourselves before treating all of our partners to a bottle of wine, a large Toblerone and something else a little more personal.
Loaded staff writer Jack Beresford has produced content for Lad Bible, Axonn Media and a variety of online sports and news media outlets.