Why Is This Café Charging A “Man Tax” On Male Customers?

The gender pay debate just got interesting.

Cup of coffee
How much would you pay? One cafe is hitting men where it hurts: in their wallets. Image (Photo by Kevork Djansezian/Getty Images)

Do you think it’s fair for men to be charged an 18 per cent premium on the goods they buy?

If the answer is no, then ask yourself something else: do you think it’s fair that a man should earn more money for doing the same job as a woman?

That’s at least part of the argument being put forward by one café owner in Melbourne, Australia, who has come up with a rather interesting take on the who gender pay gap issue.

As a rule, men entering O’Brien’s Handsome Her vegan café, must pay 18 per cent more than women. It’s not about making an easy buck of blokes either, with all of the additional funds generated going directly to a women’s service.

Only implemented once a month, O’Brien believes the scheme has helped men acknowledge just some of the privileges they experience in the work place.

@PaigeCordona/Twitter
@PaigeCordona/Twitter Image @PaigeCordona/Twitter

“We’re bringing it [the gender pay gap] to the forefront of people’s minds. I like that it is making men stop and question their privilege a little bit,” she told The Mirror.

“One of my friends who works for a not-for-profit women’s service was talking about the pay gap and I thought it was a good idea, so we decided that one week every month we would charge men an 18 per cent premium, which we will donate.”

The 18 per cent figure has not just been plucked out of thin air either – it’s the percentage gap in pay reported by the Australian Bureau of Statistic and it’s significantly less than the gap seen in the UK.

According to The Economist, men earn around 28.6 per cent more than women on average in all jobs across the country.

Would you be willing to pay a 28.6 per cent premium on your coffee?

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Loaded staff writer Jack Beresford has produced content for Lad Bible, Axonn Media and a variety of online sports and news media outlets.