Surveillance is a pretty prominent issue on the internet today, with any number of free-thinking individuals keen on learning more about just who can see what they are up to online.
That’s where the new website clickclickclick.click comes in.
On first glance, it all seems ordinary enough, but wait because there’s a bigger meaning behind all of this.
Upon arrival, users are asked to turn on the sound. They are then greeted by a rather pleasant sounding man and a screen featuring nothing but a giant green button and a background of scrolling text that documents your every “achievement” on the site.
These achievements include everything from clicking the button five times to moving your cursor in a straight line.
But it’s only after a few minutes that the true message begins to become all too clear.
It’s all about how browsers are essentially designed to spy on all of us and our activity online in any number of ways both big and small.
Over the course of some 100 “challenges” the voice and text scrolling starts to offer up a clear indication of the kind of stuff that’s tracked by companies online.
Created by Dutch design firm Moniker and the duo of Roel Wouters and Luna Maurer, the pair outlined the underlying message of website to The Atlantic.
“Everything you do online potentially has value,” Wouters explained.
“A lot of people know that, but somehow you forget about it if you don’t experience it,” Maurer added. “You don’t feel it.”
Essentially highlighting the way we are tracked online – whether it’s mouse movement and the analysis of which area of a webpage attracts the eye or purely time and frequency on the page – the website highlights the many myriad ways we are being watched.
And when you think about it, that’s a pretty scary idea particularly with the UK set to come under increased scrutiny online thanks to the soon-to-be-passed Digital Economy Bill, which will give the government increased access to all of our internet histories.
Loaded staff writer Jack Beresford has produced content for Lad Bible, Axonn Media and a variety of online sports and news media outlets.