Video: Sausage Party is the filthy Pixar movie you always wanted to see

The trailer for Seth Rogan’s new animated comedy has landed and you won't want the kids anywhere near it.

With its innuendo-laden name and all-round bastardisation of the magic Pixar formula, Sausage Party could be a real game changer for the animated movie genre.

A 3D film that has been some eight years in the making from long-time collaborators Seth Rogen and Evan Goldberg alongside Kyle Hunter and Ariel Shaffir, Sausage Party’s premise is simple enough: What if food was alive.

If that concept sounds familiar to you then it is probably because it is similar to the basic idea behind Pixar’s hugely successful Toy Story franchise except with food instead of toys.

However, that’s where the comparisons end because if Toy Story represents the granddaddy of CGI animated movies then Sausage Party is the loud, obnoxious uncle who makes one too many crude jokes at the dinner table on Christmas Day.

Rogen voices the central protagonist of Frank, a hot dog with a thing for Bun, his girlfriend who is ably voiced by Kristen Wiig.

Together the pair exist inside a fictional supermarket where all food follows a strange religion that positions people as Gods who pick out the chosen ones to be taken to the great beyond – their equivalent of food heaven.

What Frank, Bun and the rest of their delicious cohorts soon realise, however, is that selection spells doom for those foods taken to the great beyond.

And if you think all of that sounds pretty out there for an animated movie, it is only the start.

From horrific scenes of vegetable-based brutality to sex, swearing and even a dabble of drugs this is one film you probably should not take your kids to see – but don’t let that put you off.

Featuring the additional voice talents of Bill Hader, Jonah Hill, Michael Cera, Paul Rudd, James Franco and even Ed Norton, this could spark a major influx of adult-focused animated movies with early reviews already looking positive.

One thing is for sure: you will never look at a carrot the same way again.

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