A dedicated bunch of online trolls with a particular love of The Simpsons have channelled their appreciation for all things Springfield into the kind of prank Bart would be proud of.
Using their near-encyclopedic knowledge of the Matt Groening show, the pranksters in question have been busy getting in touch with Australian television station 7 News.
The concept is simple enough – fans have been inundating the news channel with fake tip-offs that relate to specific moments from The Simpsons – but it is the execution, itself, that puts this a cut above your average prank phone call.
Originally posted on the Facebook page of Four Finger Discount, a popular Australian podcast focusing on The Simpsons, the gag has proven a hit with followers and the public alike.
Soon enough, however, the good folk at 7 News appeared to grasp the ongoing gag that was unfolding at their expense and even joined in or at least tried to.
Not that their involvement deterred fans from posting more Simpsons-related shenanigans and eventually it was left to one rather grumpy sounding administrator to put a stop to things.
Unfortunately, for Penny, by then it was too late with the prank spreading to other news broadcasters with entirely predictable results.
By the end of the day, the good folk behind Four Finger Discount were celebrating a victory for pranksters and Simpsons-focused trolls everywhere.
They even came up with their very own Mayor Joe Quimby-inspired meme to mark the occasion.
Having enjoyed some considerable success with this gag, like Bart Simpson calling Moe’s Tavern, we have a feeling that this could run on for some time now.
Loaded staff writer Jack Beresford has produced content for Lad Bible, Axonn Media and a variety of online sports and news media outlets.