Selena Gomez is the higest earning celebrity on Instagram in 2017, just ahead of Kim Kardashian and Cristiano Ronaldo.
According to figures produced by HopperHQ, Gomez’s following of some 122 million means she is able to earn around $550,000 per post from sponsors.
That puts her just ahead of Kardashian, who rakes in $500,000 per post and has 100 million followers on the social media platform.
Ronaldo is third, despite boast 104 million followers, with earnings of $400,000 per sponsored post.
Kylie Jenner (95 million followers – $400,000 per post) and Kendall Jenner (81.7 million followers – $370,000 per post) complete the top five.
The complete top 10 reads as follows:
1. Selena Gomez – 122 million followers – $550,000 per post
2. Kim Kardashian – 100 million followers – $500,000 per post
3. Cristiano Ronaldo – 104 million followers – $400,000 per post
4. Kylie Jenner – 95 million followers – $400,000 per post
5. Kendall Jenner – 81.7 million followers – $370,000 per post
6. Khloe Kardashian – 68 million followers – $250,000 per post
7. Kourtney Kardashian – 57.8 million followers – $250,000 per post
8. Cara Delevingne – 40.4 million followers – $150,000 per post
9. Gigi Hadid 34.7 million followers – $120,000 per post
10. Lebron James – 30.7 million followers – $120,000 per post
The list, which is based on data collected by the world’s only fully-automated Instagram scheduling tool, HopperHQ, highlighted the increasing number of users monetising posts with around one in 20 cashing in.
In total, over the past two years alone, 34% of all posts were sponsored.
Commenting on the findings, Mike Bandar, co-founder of HopperHQ.com said:
“In the last couple of years influencers and celebrities have really caught on to the fact that endorsing brands on Instagram pays off, and as you can see from our Rich Lists, there is a serious amount of money to be made.
“However, it is important that Instagram users are aware their favourite celebs and bloggers are being paid to promote products and services so they can understand when they are being sold to as part of content.
“The recent introduction of the ‘paid partnership’ label will go some way to ensuring there’s more transparency on the platform.”
Loaded staff writer Jack Beresford has produced content for Lad Bible, Axonn Media and a variety of online sports and news media outlets.