Sean Combs will no longer be answering to the names Puffy, Diddy or Puff Daddy after changing his professional moniker once again.
But anyone expecting a variation on the ongoing theme of something Puff, Dad or Did related could be disappointed – there are no plans to introduce the names Did Puffy or Piddy Duffy anytime soon, if that’s what you’re thinking.
No, Combs will now operate under an altogether new name after apparently growing tired of people referring to him as Diddy – he is 5ft 10in after all.
Taking to Twitter to share a video filmed to celebrate his birthday, Combs unveiled his latest moniker and it’s an interesting one.
“I know it’s risky because it could come off as corny to some people,” he said. “So my new name is Love, aka Brother Love. I will not be answering to Puffy, Diddy, Puff Daddy, or any of my other monikers.”
And what has prompted this change of direction?
“I’m just not who I am before. I’m something different,” he explains in the video posted below.
I decided to change my name again!
— Sean Diddy Combs (@diddy) November 4, 2017
It’s not a name we’re particularly taken with over at loaded. Okay, so we get that by calling himself “love” he’s spreading some sort of positive messages to his fans – or at least, that’s what he appears to be doing – but it feels a little on the nose.
Also, the full name of Brother Love sounds suspiciously close to the name wrestler Mick Foley used when taking on his hippie persona for the WWE gimmick character Dude Love.
Is Combs planning a foray into the world of wrestling? It’s unlikely. In any case, Combs can call himself whatever he wants. loaded may not like the name, but it’s really up to Combs. He has to live with it.
It’s a shame though: Puff Daddy was a pretty awesome name back in the day.
Loaded staff writer Jack Beresford has produced content for Lad Bible, Axonn Media and a variety of online sports and news media outlets.