Pubs up and down the country are bracing themselves for the arrival of the World Cup, with England football fans set to descend on drinking establishments far and wide.
Given the Three Lions’ penchant for crumbling under the weight of expectation that comes with each World Cup, English supporters would be forgiven for seeking booze-based solace alongside the unfolding events on the pitch.
But 2018 is going to be different. 2018 is going to be the year things change. 2018 is the year the world’s ultimate World Cup pub is going to be opening its doors.
Keen to avoid the kinds of scenes that accompany pub-based football watching – queues for the bar, queues for the toilet and TV screens you can barely see – bookmakers William Hill are taking a stand.
The result is The William Hill Arms in St Paul’s London. It’s the ultimate World Cup pub, guaranteeing lucky customers free drinks, free food, plenty of space and most importantly, more televisions showing England’s World Cup matches than you can shake a stick at.
“It’s always the case when the big matches are on, you struggle to get a pint and if you do, you lose your seat,” William Hill spokesman Joe Crilly said.
“At the William Hill Arms, punters will have free drinks and plenty of seating. You won’t be able to go anywhere without being able to see a TV – even the toilets.”
It gets even better though, with pre-match previews and expert analysis at half-time and full time being provided by the likes of Sam Allardyce, Emile Heskey, and Owen Hargreaves.
Punters will also have the chance to play pool against World Snooker Champion, Mark Williams and darts against World Darts Champion, Rob Cross while music will be performed by Fat Les (Vindaloo).
“The William Hill Arms is about so much more than the match itself, with plenty of entertainment on offer as well,” Crilly added. “Bar flying out to Russia this will be the best place to watch England in the World Cup.”
William Hill customers and social media followers will be in with a chance to win tickets to this amazing opportunity.
Now if England could just win a sodding game…
The William Hill Arms is open NOW and will remain so for the duration of the World Cup.
Loaded staff writer Jack Beresford has produced content for Lad Bible, Axonn Media and a variety of online sports and news media outlets.