There was a time when Rita Ora was best known for her musical output, but these days the pop princess and one-time X Factor judge is probably better remembered for her work in front of the camera.
Nowhere is this better demonstrated than on Instagram, where Ora continues to go from strength to strength despite her noticeable absence from the UK Top 40 of late.
The 26-year-old took some time out of her busy schedule this week to celebrate a notable milestone on the social media platform.
Because Ora now has a whopping 11 million followers on Instagram, which is pretty impressive when you consider that her last two singles failed to break the UK top 10.
Instead, it appears that the Albania-born singer is seeking out a new career in the world of TV and film with 2017 earmarked to be a pretty busy 12 months for the R.I.P. crooner.
She’s set to reprise her role as Mia Grey in Fifty Shades Darker, the follow up to global smash hit Fifty Shades of Grey, while she’s currently serving as a judge on the 23rd series of America’s Next Top Model.
All this and she’s going from strength to strength in the world of Instagram.
Who needs pop music anyway.