Pamela Anderson goes back to the 90s to reunite with Baywatch swimsuit

Pammie rolls back the years as the new face of fashion line Missguided.

Pamela Anderson Missguided
Babewatch Pamela Anderson channels her 90s self with latest photoshoot. Image Picture Missguided

Pamela Anderson has gone back to the 90s to reunite with her Baywatch swimsuit.

Anderson is now the face of fashion line Missguided’s ‘official babe uniform’, and she’s channelled her inner CJ Parker for the occasion.

“What’s blonde, sexy and red all over?” the site asks, before responding with: “Pamela Anderson in a Missguided swimsuit.”

And who’s to argue based on these latest shots of the 90s pin-up sporting swimwear, deep-plunge lace-up bodysuits and cut-out dresses.

“I never felt beautiful, I always felt like a strange creature,” Anderson says. “Beauty to me is an internal heat, it’s not skin deep – it is ageless and mystical.”

Missguided’s CEO and founder Nitin Passi clearly agrees, adding: “As a fun and bold brand, we believe in championing confidence and empowering women — Pamela Anderson is the ultimate babe and original pin-up for that. She’s iconic.”

Anderson is following in the footsteps of Nicole Scherzinger and US singer Pia Mia, both of whom have had collections for Missguided in the past.

Though Victoria’s Secret model Kelly Rohrbach is taking over Anderson’s CJ Parker role for the Baywatch movie, there’s still a chance she’ll crop up in a cameo. Particularly now a David Hasselhoff appearance has been confirmed.

“I haven’t even read the script. I have no idea what it’s about,” Anderson said last month. “Baywatch was such a huge part of my life. They’re trying to do an homage, and it’s an honour to have them to want me to be a part of it so bad.”

Baywatch, with or without Pammie, will be hitting cinemas in May 2017 with Dwayne Johnson, Zac Efron and Alexandra Daddario leading the cast.

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Loaded digital media manager Simon Reynolds has written about film and entertainment for various leading websites since 2008. Follow Simon at @simonreyn

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