Nike’s bringing back a classic

Eight years after its original release, Nike look set to bring back the original Hyperdunk, which originally went on sale in 2008.

Nike relaunches the original Hyperdunk 08 – Loaded
08 Many still see the original Hyperdunk as the best in the trainer’s history. Image Photo Nike Blog

Since its original release in 2008, Nike’s classic basketball shoe Hyperdunk has been through a number of incarnations.

However, none have had the same impact as the original Nike Hyperdunk 08, which was widely used by NBA stars without a signature shoe deal when it first hit the market. Basically, anyone that wasn’t contractually obliged with existing deals not to wear the Hypderdunk ended up wearing the trainer. Which shows just how good they were when they first landed.

And now it’s back.

The original Hyperdunk trainer featured technology like Flywire, still used to create Nike’s lightest footwear eight years on, and Lunarlite foam in the midsole. Meanwhile the heel was, much like the 2015 model, inspired by Marty McFly’s classic Nike Mag from the Back To The Future films.

There’s no doubt the Hyperdunk 08’s technology will be left wanting in comparison to the newer Hyperdunks. However, the original sneaker also became a cult classic in the casual market, meaning there’ll be plenty of buyers wanting it purely for the fashion.

Images on the Nike blog suggest the relaunch of the original Hyperdunk will be all in one colour, available in black, red, royal blue and yellow. A release date hasn’t been announced beyond “mid 2016” as yet, and a price has also yet to be confirmed. As a comparison, the Hypderunk 2015 usually costs around £85-£90. The 2016 model announced last year is still set for release this spring as planned.

Speaking about the newest Hyperdunk 2015 when it launched in summer last year, Nike basketball footwear designer Leo Chang said: “The trainer combines a progressive design aesthetic inspired by the Nike Mag, with technical obsession on the upper, midsole and outsole. Our goal was to make this the best-performing Hyperdunk from top to bottom.”

Check out the four new monochromatic colours of the Hyperdunk 08 below:

Nike relaunches the original Hyperdunk 08 – Loaded Nike relaunches the original Hyperdunk 08 – Loaded Nike relaunches the original Hyperdunk 08 – Loaded Nike relaunches the original Hyperdunk 08 – Loaded
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Loaded reporter Robert McCallum has written for many leading culture magazines and websites about music, sport, science, politics, fashion and arts. Follow Robert at @therobmccallum

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