New McDonald’s opening that doesn’t sell burgers or fries

What is this insanity?

McDonald's Big Mac
The Big Mac From McDonald's. Image McDonald's

McDonald’s is world famous for its burgers, fries and greasy fast food.

The restaurant knows its formula and is sticking to it… or so you’d think.

With trendier burger outlets like Shake Shack and Five Guys emerging, along with competition from Caffe Nero and Pret A Manger, even an established name needs to shake things up and move with the times.

McDonald’s is doing just that with a new McCafé that’s opened its doors in Paris, France – and there’s no sign of burgers or fries on the menu.

Instead, the outlet sells everything from soup to club sandwiches, macaroons, pastries and coffee.

The venue has even ditched the iconic golden arches in a complete re-brand, reports The Independent.

The cheap and quick McDonald’s ethos could be about to change if this McCafé takes off. The fast food chain has been selling healthier salads and coffee for years, but this is the first restaurant to do away with burgers completely.

Earlier this year McDonald’s revealed a gourmet range of burgers called the Signature Collection. It’s a bid to “continuously experimenting to diversify its range, develop new services, and create new formats”.

“This summer, McDonalds has been trialling its McCafe world in Paris,” they said. “This trial has just begun so it is too soon to draw any conclusions from the initiative other than the fact that 25 to 30 jobs will be created.”

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Loaded digital media manager Simon Reynolds has written about film and entertainment for various leading websites since 2008. Follow Simon at @simonreyn