Binge-watching your favourite shows on Netflix could soon be more expensive than ever before, after it was revealed that the streaming giant is experimenting with new pricing structures.
Netflix could allegedly be about to subject certain users to ‘weekend price-hikes’ as part of a new trial, and it’s potentially bad news for Netflix customers all around the world.
Customers in Australia could be the first to experience the new prices, as the company announced their plans to trial temporarily increased prices for subscribers by $1, $2 or $3 over weekend periods [via The Australian].
The price increases will vary depending on your membership level, with the price of monthly subscriptions then returning to either $8.99, $11.99 and $14.99 a month on Mondays.
Tests are underway on the new pricing scheme, and while no plans are yet in place, Australian customers could set to be the first affected.
The news comes after Netflix was hit with the newly legislated Goods and Services Tax, which is estimated to be costing the streaming service millions of pounds.
Netflix are also thought be spending a staggering $6 billion on original content in 2017, and it’s perhaps no surprise to see them thinking about upping prices.
Plans to bring the price hikes to the UK and other places around the world have yet to be announced, although a successful introduction in Australia could potentially mean customers everywhere are eventually affected.
However, no grand plans to up Netflix prices globally have been announced.
Netflix released a statement saying: “We continuously test new things at Netflix and these tests typically vary in length of time.
“In this case, we are testing slightly different price points to better understand how consumers value Netflix. Not everyone will see this test and we may not ever offer it generally.”
Meanwhile, it was also revealed that the streaming service has been subjected to a wide-scale cyber attack, which could leave 36 shows and movie in danger of being leaked online.