Netflix poised to introduce offline streaming

At last!

Netflix logo
Stream dream The iconic Netflix logo. Image Pascal Le Segretain/Getty Images

Netflix offline streaming has long sat at the top of subscribers’ wish lists – now it looks like it’ll finally be becoming a reality.

Watching House of Cards, Daredevil or Stranger Things on the go is a fast way to burn through your data allowance and means daily commutes are largely Netflix-free zones.

According to Light Reading, the streaming giant is hard at work on a new feature that will let its customers download certain programmes via their app and play without the need for a web connection.

Details are scarce at the moment, but it’s apparently rolling out before the end of 2016.

The initial launch will reportedly only make Netflix Original content like Orange Is the New Black, Narcos et al available for offline viewing.

Industry insider and Penthera COO Dan Taitz said of Netflix offline viewing: “We know from our sources within the industry that Netflix is going to launch this product.

“My expectation is that by the end of the year Netflix will be launching download-to-go as an option for their customers.”

Netflix’s plans are said to be an open industry secret, with other big hitters like Amazon and Comcast also working on similar download features.

“It’s a natural progression for Netflix to want to have some of their content available for consumers to watch offline, and we’ve been hearing for months now that they are in fact going to roll something out soon,” said Dan Rayburn, an analyst for consultancy firm Frost & Sullivan.

Netflix spokesperson Anne Marie Squeo refused to officially confirm the news, but added that the tech company “are always exploring ways to make the service better”.

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Loaded digital media manager Simon Reynolds has written about film and entertainment for various leading websites since 2008. Follow Simon at @simonreyn