That’s all it took for Mexico winger Jesus Gallardo to earn himself a special place in World Cup folklore after picking up the fastest yellow card in the history of the tournament.
Gallardo earned the booking after charging straight into the back of Swedish striker Ola Toivonen just seconds after kick-off.
It could have been even worse for the Pumas de la UNAM midfielder, whose elbow to the back of Toivonen could have even resulted in a red card and early bath.
Jose Alberto Batista of Uruguay set the original record while playing against Scotland back in 1986.
Batista went one better though, receiving a straight red card after scything down a spritely Gordon Strachan just 54 seconds into a game at the Mexico finals.
The Uruguayan held the record jointly with Russia’s Sergey Gorlukovich, who went into the referee’s book on 54 seconds when he was given a yellow against Sweden at USA 1994.
Gallardo’s booking was a whopping 39 seconds earlier than those two and one minute and 21 seconds earlier than Mexico’s previous best.
Jesus Arellano held that particular ‘honour’, after picking up a yellow in the group stage of the 2002 finals against Italy.
It was a bad start for the 23-year-old and it only got worse for Mexico, who lost 3-0 to Sweden.
There was a happy ending at least: Mexico qualified at the expense of Germany who lost 2-0 to the already eliminated South Korea.
So at least Gallardo can look back and laugh.
Loaded staff writer Jack Beresford has produced content for Lad Bible, Axonn Media and a variety of online sports and news media outlets.