Football fans are going to be seeing a lot more of Victoria Lopyreva over the next few months.
The former Miss Russia has just been appointed the official ambassador for the upcoming FIFA World Cup, which is coming to her homeland this summer.
But she’s definitely not a soft touch and certainly not someone you want to be messing with anytime soon.
Lopyreva landed this cushiest of cushy jobs after a sustained campaign of support for Vladimir Putin during the recent Russian elections.
The model took to Instagram on election day to urge her 1.8 million followers to vote for Putin, and also paid a visit to the vote monitoring office in Moscow.
“Today I saw how surveillance on Russia’s Presidential voting is run,” she wrote alongside one post.
Later, after Putin won another six-year term in a landslide, she captioned another post: “A new week, but a sense of stability for the next 6 years?”
Walking through a different hall of fame today ⚽️, not football but fashion ??. So many glamorous gowns telling stories of legendary ladies…Thank you @maisonvalentino for your invitation and hospitality today in beautiful Roma ??V / Модный Дом с легендарной историей…свадебное платье Джеки Онассис или платье в котором получила Оскар очаровательная Джулия Робертс. Сегодняшний рассказ перенёс нас в разные времена, связав с историями многих легендарных женщин, которые отдавали предпочтение именно @maisonvalentino ✌?Спасибо за приглашение! Всегда приятно оказаться в Риме – одном из моих любимых городов в мире! ?V
Page Six, meanwhile, reckons Lopyreva might be a personal favourite of Putin himself, who would have been the one to hand her the World Cup ambassador role in the first place.
Politics aside, the model and social media personality could yet prove a calming force among fans ahead of a World Cup many are predicting could be the most turbulent yet.
Racism and homophobia are just two of the primary concerns among fans travelling to Russia for the tournament.
Maybe Lopyreva should have a word. Then again, she may have some unsavoury opinions of her own. Maybe.
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Loaded staff writer Jack Beresford has produced content for Lad Bible, Axonn Media and a variety of online sports and news media outlets.