McDonald’s’ latest creation has nothing to do with burgers or nuggets. They held an entire tech-conference type event to introduce the world to… a straw.
The Suction Tube for Reverse Axial Withdrawal is the new kid in Ronald McDonald’s neighbourhood – intended to be presented with the company’s seasonal Chocolate Shamrock Shakes.
It was created by a team of robotic and aerospace engineers from companies like JACE and NK Labs who mainly focus on products ranging from mobile phones to medical devices. [via Creativity]
“It was a puzzling assignment but one with an ambitious goal,” said Seth Newburg, principal engineer and managing partner at NK Labs in a statement on the McDonald’s website.
These engineers worked in conjunction with the McDonald’s innovation team to come up with the sleek, charcoal-coloured suction device. It’s meant to provide ‘optimal flavour flow dynamics,’ or as the fast food juggernaut explains, “the ideal flavour ratio of 50% chocolate and 50% mint in each sip.”
Right now there are only 2000 made, and they will soon be distributed throughout the United States. We think they’ve misjudged their demographic. Ireland is next door to England! When will we get to suck on it?
If you are lucky enough to be in the US when the straw makes its debut, then check out the website for where you can snag one in its fancy little box.
Loaded staff writer Danielle De La Bastide has lived all over the planet and written for BuzzFeed, Thought Catalog as well as print publications throughout the Caribbean.