Mayonnaise Is Now More Popular Than Tomato Ketchup

Suddenly up is down and black is white.

Fries with ketchup.
Fries with ketchup. An established classic.

For as long as anyone can remember tomato ketchup has been the king of the condiments for food lovers across the UK.

Tommy sauce goes with pretty much everything, you see, and its versatility made it a firm favourite with a British public happy to slap the red stuff on everything from fish and chips to a spaghetti Bolognese (try it, it’s amazing).

But tomato ketchup’s status as the country’s go-to sauce appears to be under threat after new figures revealed the unthinkable: mayonnaise has usurped the red king as the UK’s most consumed condiment.

Mayonnaise had previously been something of a divisive sauce among UK eaters. Some people love it to the extent they can’t go a meal without the white stuff, while others simply despise its gooey egg-based nothingness.

However, figures produced by Kantar Worldpanel reveal that mayo sales have increased massively over the past 12 months.

Mayonnaise sales have risen 6.9 per cent to £152.2 million over the past 12 months, compared to ketchup which has dropped 2.7 per cent to £145.5 million.

That equates to a 4.2 per cent decrease in volume for ketchup and a 7.3 per cent increase for mayo in the year running up to April.

A dish of mayonnaise.
Mayonnaise

Speaking to The Grocer about the findings, Laurie Booker, marketing director for brand design agency Cowan, said:

“There have been some interesting innovations within mayo while ketchup has remained largely the same. A wider flavour choice means mayo has become more appealing and intriguing.”

Personally, loaded is rather partial to a combination of ketchup and mayonnaise – they complement each other perfectly.

Heinz and Daddies might want to step up their ketchup game or we could be living in a mayonnaise-led society for the foreseeable future.

Which is your favourite though and where is brown sauce in the conversation?

 
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Loaded staff writer Jack Beresford has produced content for Lad Bible, Axonn Media and a variety of online sports and news media outlets.