US mattress company apologises over Twin Towers themed ‘9/11 sale’

Miracle Mattress, in Texas, has sparked outrage online with it’s new sale.

The 9/11 sale advert from Miracle Mattress
A sale too far? Miracle Mattress is in serious trouble. Image Miracle Mattress

A US mattress company has been left regretting the decision to base its latest sale around the anniversary of the 9/11 terror attacks after the offending advert sparked outrage online.

It’s difficult to know quite what the folks at Miracle Mattress in San Antonio, Texas, were thinking when they came up with the entirely offensive concept.

Entitled the “9/11” sale, an advert for the promotion found its way onto Facebook where it, unsurprisingly, received a very hostile reception.

“What better way to remember 9/11 than with a Twin Tower sale?” a lady asks in the offending clip. “Right now you can get any size mattress for a twin price!”

It gets worse though. Much worse.

Not content with desecrating the memory of the dead in the name of mattress discounts, the ad’s presenter proceeds to fling her arms out, prompting two of her colleagues to fall, screaming, onto the “Twin Towers” made of mattresses.

“We’ll never forget,” the presenter adds, finding a way to make things even worse, if that were possible.

Having generated hundreds of complaints, Miracle Mattress moved to have the advert taken down, with owner Mike Bonanno taking to Facebook to offer a frank apology.

Miracle Mattress' Facebook apology letter.

“I am deeply sorry and on behalf of the Miracle Mattress family, I accept responsibility for this thoughtless and crude advertisement and will immediately hold my employees accountable for this serious lapse of decency,” he wrote.

Someone is definitely getting fired.

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Loaded staff writer Jack Beresford has produced content for Lad Bible, Axonn Media and a variety of online sports and news media outlets.