London Pub Defends Decision To Charge £13.40 For A Pint For Beer

The specialist ale, sold at The Rake in Borough Market, costs around £1.21 a sip.

A London pub has hit back at criticism online over its decision to charge £13.40 for a pint of beer.

The Rake in Borough Market went viral for all the wrong reasons after a picture of its menu was posted on Twitter. According to the image, a pint of Cloudwater DIPA, Citra & Amarillo costs £13.40 at the popular central London drinking establishment.

With the average pint taking around 11 sips to drink, that equates to around £1.21 a sip, which is more than the price of a pint in some North East venues and student pubs.

The picture naturally caused an uproar among booze fans online, many of whom balked at the idea of forking out over a tenner for any tipple.

Those behind the scenes at The Rake were even accused of ripping off customers to maximise profits.

Speaking in a statement issued to Sky News, however, the operator behind The Rake, Utobeer, refuted the claims.

They argued that logistics and the beer’s 9 per cent strength were the main reasons behind the price.

“We are not making ‘vast profits’, we work to a margin like all businesses and if we stopped we’d start losing money and eventually go out of business,” they said.

Pint for the Queen

“Cloudwater will not deliver directly to us unless we order a pallet from them & if you know The Rake you’ll also know we do not have the space to store a pallet; so this being the case we have to order through a distributor who will obviously put their margin on it.”

Distributor Euroboozer has also revealed the gross profit on a standard keg of Cloudwater is just £22.39, which led to a notable price adjustment.

Of course, no one is forcing anyone to purchase this particularly pricey tipple but with the average price of a pint in the UK coming in below £3.50, beer drinks could soon be forced to choose between price and taste.

Previous Post
Next Post

Loaded staff writer Jack Beresford has produced content for Lad Bible, Axonn Media and a variety of online sports and news media outlets.