Kendall Jenner has found herself on the receiving end of scathing criticism online, after starring in a bizarre Pepsi advert.
The corporation’s newly unveiled advert sees supermodel Kendall abandon a photoshoot to take part in a protest involving people calling for love and peace, towards the end of the clip we see her handing a Pepsi can to a police officer as a peace offering.
Kendall has been accused of undermining the Black Lives Matter movement after the footage was revealed online.
Social media users are claiming that the ad is based on the recent protests against police brutality on black Americans in the country.
— Kendall (@KendallJenner) April 4, 2017
Many believe the ad it taking advantage of the situation for commercial gain, and some find the idea of painting a white supermodel as a peacemaker between black Americans and police officials offensive.
In the wake of the criticism, Pepsi has released a statement saying: “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony.
“We think that’s an important message to convey.”
Whether or not you believe the ad was well intentioned, it’s pretty badly conceived, and it’s easy to see why so many people are hitting out online.
As well as being offended, plenty of people are already taking the piss, saying that Kendall’s Pepsi is the key to end institutional racism in the US…
"STOP GUYS! I have a Pepsi multi pack in my car!!" pic.twitter.com/0BamCseHUo
— Ojuelepogba (@Chenyboi) April 5, 2017
Daaaaamn. I forgot my Pepsi at home pic.twitter.com/M3Up1eRa37
— Luisa Haynes (@wokeluisa) April 5, 2017
Me: "I don't have Pepsi with me"
— S'thembiso Gamede (@StheeReloaded) April 5, 2017
I can't believe Kendall Jenner stopped police brutality with PEPSI! We have achieved world peace, guys!
— SPUTNIK (@ponybon) April 4, 2017
Kendall Jenner: Can I copy off of you?
Iesha Evans: No.
Kendall:* Looks over shoulder anyway*
Damn that. I'm getting this Pepsi money. pic.twitter.com/NUXwCZnM7p
— C I L L My Landlord (@GuruBluXVIII) April 4, 2017
Pepsi's new ad was the most distasteful thing I've seen in a looooooong time
— Gina (@GinaShkeda) April 5, 2017
"Now just wait one second officers.
I have a Pepsi." pic.twitter.com/NW0sddKOOI
— Philip Lewis (@Phil_Lewis_) April 5, 2017