Kendall Jenner Slated On Twitter For This Controversial Pepsi Ad

The supermodel's new ad seems to undermine the #BlackLivesMatter movement

Kendall Jenner
Kendall Jenner The model is getting slated online Image Getty Images

Kendall Jenner has found herself on the receiving end of scathing criticism online, after starring in a bizarre Pepsi advert.

The corporation’s newly unveiled advert sees supermodel Kendall abandon a photoshoot to take part in a protest involving people calling for love and peace, towards the end of the clip we see her handing a Pepsi can to a police officer as a peace offering.

Kendall has been accused of undermining the Black Lives Matter movement after the footage was revealed online.

Social media users are claiming that the ad is based on the recent protests against police brutality on black Americans in the country.

Many believe the ad it taking advantage of the situation for commercial gain, and some find the idea of painting a white supermodel as a peacemaker between black Americans and police officials offensive.

In the wake of the criticism, Pepsi has released a statement saying: “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony.

“We think that’s an important message to convey.”

Whether or not you believe the ad was well intentioned, it’s pretty badly conceived, and it’s easy to see why so many people are hitting out online.

As well as being offended, plenty of people are already taking the piss, saying that Kendall’s Pepsi is the key to end institutional racism in the US…

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Loaded staff writer Harry Fletcher has covered news, sport and entertainment for several major websites across the UK. Follow him on Twitter at @Harry__Fletcher.