Ikea forced to remove ‘Hitler’ display photo

The offensive photo received complaints from eagle-eyed shoppers.

Ikea Store
Ikea The furniture store has apologised for the offensive display photo. Image Kenzo Tribouillard/Getty Images

Ikea have been forced to apologise for a picture in one of their British stores depicting a young boy posing with his finger across his lip.

Irate shoppers complained that the boy looked a little too much like he was impersonating Adolf Hitler.

The picture was hanging in a bedroom display in the Cardiff branch’s show room, accompanied by other prints of the same boy in various other poses.

Spotted by Stevie Davies-Evans, a shopper who was out looking for furniture, he said he was most concerned about the picture being on display in a family store like Ikea.

Ikea 'Hitler' portrait
The display photo in question The boy's pose was said to be mimicking Hitler Image @stevieDE83 on Twitter


He told Wales Online: “It was quite a shock when I saw it. I caught it by fluke”

“It takes some balls to put that up. It is borderline inappropriate.

“I’ve got an 11-year old daughter and I wouldn’t want her mimicking that.”

Ikea have now taken the picture down while store manager Richard Owen said to Wales Online: “We can confirm that a photograph that could cause offence to some of our customers was found in our store.

“We often use photography to illustrate life at home in our room sets and as soon as we were made aware the image was immediately removed.

“We apologise for any offence the image may have caused.”

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Loaded digital reporter Oli Palmer has been writing about film/TV since 2013. Follow Oli on Twitter at @olipalmer