Hugh Hefner was the man who never grew up.
Staying young and free was part of the Playboy mantra for the multimillionaire, who founded the original men’s magazine from nothing before turning it into one of the biggest and most recognisable brands on the planet.
A sexual liberator from a different era, long before the internet and the freedoms you and I enjoy existed, Hefner embraced sexuality in a way not previously seen.
He passed away at the age of 91, having stayed true to the principles that made him the world’s original Playboy. Here are some of his most memorable quotes.
On His Background
“Part of the reason that I am who I am is my Puritan roots run deep. My folks are Puritan. My folks are prohibitionists. There was no drinking in my home. No discussion of sex. And I think I saw the hurtful and hypocritical side of that from very early on.”
On His Beliefs
“I’m not an active feminist, I’m an active humanist.”
“If you let society and your peers define who you are, you’re less for it.”
On Those Pyjamas
“I have about 100 pairs of pyjamas. I like to see people dressed comfortably.”
“Sex is the driving force on the planet. We should embrace it, not see it as the enemy.”
On His Legacy
“I would like to think that I will be remembered as someone who had some positive impact on the sociosexual values of his time.”
“Women are sex objects. If women weren’t sex objects there wouldn’t be another generation. It’s the attraction between the sexes that makes the world go round. That’s why women wear lipstick and short skirts.”
“When I first published Playboy magazine, having a baby out of wedlock was a scandal — a scandal that drove some people to suicide. Abortion was illegal, oral sex was a major felony … Playboy played a major part in changing all those laws.”
On Being An Adult
“Much of my life has been like an adolescent dream of an adult life. If you were still a boy, in almost a Peter Pan kind of way, and could have just the perfect life that you wanted to have, that’s the life I invented for myself.”
On Meeting Women
“My best pick-up line is ‘My name is Hugh Hefner’.”
“I’m very comfortable with the nature of life and death, and that we come to an end. What’s most difficult to imagine is that those dreams and early yearnings and desires of childhood and adolescence will also disappear. But who knows? Maybe you become part of the eternal whatever.”
R.I.P. Hugh Hefner: Gone but never forgotten.
Loaded staff writer Jack Beresford has produced content for Lad Bible, Axonn Media and a variety of online sports and news media outlets.