Heinz Baked Beans Advert Banned For The Stupidest Reason Ever

Nine people complained about the #CanSong ad

Heinz beans
Heinz beans Hipster cafes have gone too far this time. Image Getty Images

A Heinz baked beans advert has been controversially banned on health and safety grounds.

The advert features men, women and children tapping cans of beans to create rhythms, and featured the slogan “learn the #CanSong”.

However, the ad has been pulled over concerns that people could hurt themselves if they attempted to copy it.

Nine people complained at the clip, saying that it encouraged “unsafe practice”.

The Advertising Standards Agency has now ordered Heinz not to broadcast the advert again.

They said: “For the reasons given and because the ad did not include information on how to ensure consumer safety when recreating the song, we concluded that the ad condoned and encouraged behaviour that prejudiced health or safety.

“We told Heinz to ensure that future ads did not condone or encourage behaviour that prejudiced health and safety, including behaviour that could be dangerous for children to emulate, for example by featuring open tin cans being used to play music.”

Heinz has since issued a statement, saying: “We believe this popular ad did not pose any safety risk and many fans were inspired to create their own video versions.

“Of course safety is our number one priority and our online tutorials also included taping the can end as an extra precaution.

“Although we acknowledge the ASA decision, the TV campaign is over and we have no plans to run it again.”

Twitter users were in disbelief after seeing the news announced. See some of the reactions below:  

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Loaded staff writer Harry Fletcher has covered news, sport and entertainment for several major websites across the UK. Follow him on Twitter at @Harry__Fletcher.