Forget about NFL stars and Coldplay mucking about with Beyonce. The real excitement at Super Bowl 50 was the movie trailers on show in the half-time ads.
Last night’s showdown between Carolina Panthers and Denver Broncos saw some massive 2016 blockbusters get some expensive airtime – the average cost of a 30-second ad is $5 million.
Here’s every single Super Bowl trailer to get you up to speed.
Matt Damon’s long-awaited Jason Bourne return arrives in, er, Jason Bourne. Along with the title reveal, this quick-fire promo teased bare-knuckle boxing, car-based carnage in Vegas and that Moby/Bourne theme track. Take that, 007.
The first look at X-Men: Apocalypse lived up to its name. Oscar Isaac’s big purple bad guy wreaks havoc across the globe, while Jennifer Lawrence’s Mystique is at the fore to take him down. There’s also a good look at new mutants Psylocke (Olivia Munn) and Jean Grey (Game Of Thrones’ Sophie Turner).
Captain America: Civil War
Marvel’s biggest heroes are forced to pick a side as Captain America and Iron Man go to war. There’s not an awful lot to go on here, except who’s siding with who and the promise of one epic smash-up. No sign of that promised Spider-Man cameo yet, either.
Deadpool hits cinemas this week, but the Super Bowl still gave the crimson-suited antihero chance for one last promotional push. Misspelling his trailer “Superb Owl”, the Merc With A Mouth took a sneaky dig at pro athletes’ fondness for extra-marital affairs.
Teenage Mutant Ninja Turtles: Out Of The Shadows
The sequel to 2014’s Teenage Mutant Ninja Turtles remake brought back a few classic faces from the old cartoon series. Bebop and Rocksteady, hockey mask-wearing vigilante Casey Jones and, best of all, supervillain Krang all make an appearance.
Independence Day: Resurgence
A bellowing rendition of Star Spangled Banner soundtracks this clip from the Will Smith-less Independence Day sequel. Remember that shot of the White House getting obliterated in the original? This looks like it’s going to top it.
10 Cloverfield Lane
This might not be as lengthy as the introductory teaser, but the Cloverfield sequel’s Super Bowl spot finally offered up a glimpse of the rampaging monster fans were expecting. However, it’s still not as terrifying as John Goodman’s psychotic redneck.
The Jungle Book
Disney used the Super Bowl to preview its live-action remake of the Jungle Book and direct fans to the full thing online. They say never mess with a classic, but the cutting-edge visual effects, voice cast (Bill Murray, Scarlett Johansson and Idris Elba) and use of The Bare Necessities means this could actually be a winner.