BBC Sport presenter Dan Walker did not know where to look after a couple were captured canoodling in the background during a live broadcast from the Rio Olympics.
Filmed in the backdrop, as Walker attempted to round-up the day’s action, for many viewers the sight of two people appearing to have sex on live TV was more exciting than news of Team GB’s latest success in rowing, sailing or some other sport for posh people.
Keen to address the pair just behind him, the BBC presenter moved to clarify the situation, before the whole thing got blown out of proportion on Twitter.
Little did he realise it was already too later for that.
“For those asking what’s going on in the background on social media now, we’re not going to zoom in, but rest assured it’s not ‘that’, it’s just a hug … they’re reading a book … they are reading a book in a strange pose,” he insisted.
Unless they are engrossed in Lady Chatterley’s Lover or 50 Shades of Grey, something tells us that is a load of old codswallop.
Soon enough the on-screen tryst had its very own Twitter hashtag with the catchy phrasing #Copacanoodle trending faster than Usain Bolt in the 200m final.
No word yet on who the couple actually are but the incident is only the latest in a series of incidents that has some dubbed the Rio Olympics among the horniest yet.
We’ve already seen one pole vaulter eliminated as a result of his penis while a pair of synchronised swimmers fell out over an all-night sex session.
No wonder they have stocked up on so many condoms.
Loaded staff writer Jack Beresford has produced content for Lad Bible, Axonn Media and a variety of online sports and news media outlets.