It was recently revealed that WWE’s audience share has dropped by 20% since this time last year, such a mammoth loss could spell serious trouble for the company.
There are countless reasons why the wrestling collective is in dire straits; including a lack of star power.
Since names like John Cena and Brock Lesnar are slowly fading into movie deals and a possible retirement respectively, they need a new beacon to attract viewership. Perhaps it needs to be more female focused?
The WWE made a controversial choice recently when they split their women’s roster down the middle, lessening the female impact in both RAW and SmackDown arenas.
This is a tricky decision, especially when comparing it to the men’s influence within both brands; RAW has 49 male wrestlers while SmackDown has 35. It’s an obvious discrepancy, one that might be contributing to the drop in viewership.
With stars like Nikki Bella on an indefinite leave, Eva Marie focusing on a movie career and Emma, Paige and Summer Raw all sidelined with injuries; the onus is on the male roster to ramp up interest, safe to say they’re failing.
loaded has a solution to this problem. Ronda “Rowdy” Rousey. It should be noted that she took her nickname from professional wrestler ‘Rowdy’ Roddy Piper, who gave her his blessing before he died in 2015.
The former Bantamweight champion is in a perfect position to bring both MMA and WWE audiences together in a way that could significantly ramp up viewership.
Rousey is all but retired from the UFC octagon, her move to star in “Battle of the Network Stars,” more than indicates her farewell to the MMA world.
A segue to the WWE might be a career move she should consider. Brock Lesnar is a great example of successfully shifting between the worlds of MMA and professional wrestling.
Additionally, Ronda already has a rock solid relationship with the company; she appeared at Wrestlemania 31 with The Rock when they teamed up to battle Stephanie McMahon and Triple H. Her appearance impressed WWE bosses, and the hope for her to become a permanent fixture in the wrestling world was ignited.
“I would love for Ronda Rousey [to come to WWE],” the WWE’s chief brand officer told ESPN. “I know that she loves WWE and we certainly love her. It would be a match made in heaven. Hopefully, one day we’ll have that opportunity.”
Such an opportunity is slowly taking shape, recently Ronda began following scores of WWE stars on Twitter, pointing to an imminent collaboration with the women’s division for SummerSlam this year.
She’s also spoken in the past about her affinity for the world of wrestling which she described as “such a special atmosphere.” Her judo background would also adapt well into the style of wrestling seen within the WWE universe.
Plus a Rousey vs. Charlotte Flair match would blow ratings out of the water. Ric flair has spoken preciously about his desire for such a collaboration,“I would love to see Charlotte vs. Ronda Rousey, which I think would be huge,” he mentioned on his podcast.
Only time will tell, but we have a feeling we’re going to be seeing another “Rowdy” in the ring very, very soon.
Like she said to Stephanie McMahon, “any ring I step into is mine.” Hopefully, she’ll claim the WWE ring as her own.