Loaded is the world's original and most cutting-edge mass-market men's lifestyle magazine. To celebrate its 20th anniversary this year it has been relaunched, rebooted and rebranded. It has returned to its roots - reloaded with sharper design, smarter writing and stunning content. It's packed with A-list interviews, celebrity columnists and investigations by Britain's finest journalists. There are all-new sections on sport, fitness, fashion, music, culture, comedy, motoring, technology, clubbing, drinking and eating. There had never been a magazine like Loaded when it launched in 1994 and became an award-winning publishing sensation. There still isn't.