Can Rosie Huntington-Whitely’s Lingerie Christmas Campaign Save Marks & Spencer?

The model's stunning new range could be the boost they need.

Rosie Huntington-Whiteley
Rosie Huntington-Whiteley Can the model save M&S? Image Marks and Spencer

For decades, Marks and Spencer has been one of the biggest names on the high street, but the store has fallen on hard times in recent months.

The shop is planning to close around 30 stores, as well as downsizing another 45, after reporting a drop of 18.6 percent in profits earlier this year.

However, Rosie Huntington-Whitely could be about to change all that with a stunning new lingerie campaign, which could provide a much needed boost in the run up to Christmas.

Rosie Huntington-Whiteley
Rosie Huntington-Whiteley Image M&S

The company has launched a new range fronted by the supermodel and Mad Max star, and the store will be hoping it inspires a spike in business this December.

Rosie poses in the underwear and looks stunning in the images, showing why she’s one of the most popular British models working today in the new campaign.

Rosie Huntington-Whiteley

Could it be the boost M&S need? The company recently announced an overhaul affecting around 100 stores following an 88% dip in profits to £25.1 million in the six months leading up to October.

It’s not just in the UK where the problems are being felt either: the retailer also plans to shut 53 in 10 countries. 

Hopefully Rosie can help keep them afloat – after all, where would our mums buy our socks from at Christmas if they went bust?

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Loaded staff writer Harry Fletcher has covered news, sport and entertainment for several major websites across the UK. Follow him on Twitter at @Harry__Fletcher.