It’s Christmas time, there’s no need to be afraid…unless, that is, you happen to be among the millions and millions of blokes across the country bracing themselves for the annual onslaught of socks, socks and more socks.
Let’s make one thing clear: it’s not that men don’t appreciate a good cotton, cashmere or wool sock, it’s just that everyone we know seems to think we will, resulting in a veritable Ferrero Roche pyramid of nothing but the damn things come Christmas day.
That’s no exaggeration either, with figures produced by the sock boffins behind the innovative sock trade-in subscription service The London Sock Exchange confirming as much.
They estimate that, in Christmas 2014 alone, a whopping 42.5 million pairs of socks were given out as presents.
All the omens for 2016 point to a similar predicament too with the Sock Exchange estimating that around 75% of all men in the UK will be given socks as a Christmas gift this year – a proportion that makes it the most predictable Festive present there is.
“We all have too many socks in our sock-drawer”
It’s no laughing matter either, as London Sock Exchange founder Dan Zell warned.
“We all have too many socks in our sock-drawer,” he told loaded. “But most of them are old, odd or just not very nice. Yet for whatever reason we hold on to them. It’s something we like to call ‘sock-piling’.”
That’s where a service like The London Sock Exchange comes in.
Subscribers pay a small fee which not only gives them access to a pair of socks in the post each and every month but also the opportunity to send their old socks back in return and for free.
It’s evidently a feature that has inspired plenty of sock-full guys out there, with around 41% of subscribers sending their old pairs in to be recycled.
To date The London Sock Exchange has successfully resurrected some 4,000 pairs which are not only ready for use but could make for awesome Christmas pres…wait a minute…
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Loaded staff writer Jack Beresford has produced content for Lad Bible, Axonn Media and a variety of online sports and news media outlets.