Stan Kroenke, the deeply unpopular majority shareholder at Arsenal football club, has found a new way to endear himself to the wider public – by launching a new bloodsports television channel specialising in shows about killing elephants and other vulnerable animals.
My Outdoor TV (MOTV) has just launched, offering viewers the chance to tune in and see shows focused on big game hunters and their pursuit of lions and other seemingly innocent species, according to The Independent.
Dubbed the “Netflix of the hunting world” for just $9.99 (£7.60) a month, fans can tune in and follow hunters from across the globe hunt and kill animals using everything from crossbows to guns.
The controversial channel is owned by Outdoor Sportsman Group, which is part of Kroenke Sport Entertainment, and has already proven popular in the US, where it has already launched.
The Independent claims that, in one programme shown on the channel, a presenter is shown shooting an endangered species of African elephant, while in another a South African hartebeest is killed with an arrow as it attempts to flee from the hunter.
Speaking to The Times, Philippa King, the chief operating officer of the League Against Cruel Sports, hit out at the new channel.
“We’re living in a world now where most people can see how brutal and shameful trophy hunting is, yet the Arsenal boss is choosing to launch his sick TV channel in the UK,” she said.
Kroenke holds a 67% stake in Arsenal and is an unpopular figure among Arsenal fans, who feel the club has held back from signing major players while increasing ticket prices, over the past few years.
This latest incident is unlikely to win him any new fans.
Loaded staff writer Jack Beresford has produced content for Lad Bible, Axonn Media and a variety of online sports and news media outlets.