Forget about the Philadelphia Eagles’ pulsating win or Justin Timberlake’s divisive half-time show – Super Bowl LII was all about the trailers.
With TV bosses and movie studios alike paying big bucks for a slot during America’s biggest sporting event, fans were treated to a glimpse of some of the most hotly-anticipated films and shows set to arrive in 2018.
With airtime selling at a price of around $5 million for every 30-second advert, you can bet your bottom dollar that the trailers on show would catch the eye – and these lot did not disappoint.
Here are nine of the best on offer.
Mission: Impossible Fallout
Tom Cruise returns as Ethan Hunt for another Mission: Impossible entry looks set to pack in all the usual action, espionage, intrigue and outlandish stunts you’ve come to expect from the franchise.
Dwayne Johnson is doing his action thing once again with Skyscraper – part disaster movie, part Die Hard rip-off on steroids. This time The Rock has contend with armed terrorists and his own prosthetic leg. Skyscraper makes the cut mostly for the fact he actually jumps from one build to another.
The natural successor to Game of Thrones, er, throne over on HBO returns for a second series with so much still hanging in the balance. Undoubtedly the best TV show of 2016, it’s going to take a lot for them to up the ante. From the looks of this trailer, they might be about to do exactly that.
A Quiet Place
Having finally shed the ghost of Jim Halpert and those knowing looks to the camera courtesy of his all-action outing in 13 Hours, John Krasinski is not only starring in but also directing A Quiet Place – an unnerving horror effort reminiscent of The Happening though hopefully not as crap.
Avengers: Infinity war
The kind of trailer Super Bowls were made for this star-studded TV spot offers another taster of what fans can expect from the new Avengers: Infinity War films – a lot of superheroes and a lot of fighting.
Solo: A Star Wars Story
The shoot may have been a nightmare from start to finish and there might still be question marks over Alden Ehrenreich’s suitability to play Han Solo but even the most ardent of skeptics is likely to melt after watching this brief teaser trailer.
Having made the mother (sorry) of all arthouse blockbusters alongside Darren Aronofsky, Lawrence returns to something a little more mainstream with Red Sparrow – a sleeper cell spy thriller focusing on a Russian femme fatale who seduces and kills her targets. Can’t wait.
Tom Clancy’s Jack Ryan
Krasinski is back again as the iconic Tom Clancy character Jack Ryan for a brand new series on Amazon. With Alec Baldwin, Harrison Ford and, er, Chris Pine all previously stepping into the shoes of the character across a variety of big screen outings, the pressure is on this series to outdo those previous efforts. The early signs are good.
Jurassic World: Fallen Kingdom
Big, dumb but probably a lot of fun, the plot to Jurassic World: Fallen Kingdom doesn’t make a whole lot of sense in our book but as long as there’s a scene in which Chris Pratt and his old velociraptor buddy team up to take some other dinosaurs down, we’re onboard. SPOILER: There is.
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Loaded staff writer Jack Beresford has produced content for Lad Bible, Axonn Media and a variety of online sports and news media outlets.