Swedish fashion brand Elvine’s collaboration with raincoat specialists Grundéns is the must have product of the season whether you’re heading to a festival this weekend or just want to be stylish when the rain is pouring!
Inspired by the harsh climate of the Swedish West Coast, fashion brand Elvine teams up with rainwear specialists Grundéns to produce professional raincoats redesigned for everyday city slickers.
The West Coast of Sweden is distinguished by its rocky coast and its many fishing villages. It’s also a region with foul weather and the highest rainfall in Sweden. These conditions made it the perfect breeding ground for Grundéns, which was founded there by Carl A. Grundén in 1911. The son of a fisherman, he set out to produce the world’s best rain and fishing gear.
In the 1950s, Grundéns began using PVC-coated fabrics, which is still the leading fabric worldwide for professional rainwear. As a result of the continued high standard of Grundéns rainwear, professional fishermen, sailors, and craftsmen all over the world have become close friends with the brand.
Grundéns’ newest friend is fashion brand Elvine, whose founder Daniel Mänd, the grandson of a seamstress, has also been inspired by the local conditions of Western Sweden. Elvine started out of Daniel’s own need for streetwear that was stylish and comfortable, yet functional in the rough coastal climate. The decision to contact Grundéns regarding a collaboration came out of a similar personal need.
The collaboration combines Elvine’s trademark design and fit with Grundéns’ know-how and high quality production. The first Elvine x Grundéns raincoats come in two original styles in the Swedish colours named after islands in the Gothenburg archipelago – a longer version in blue called Öckerö and a shorter version in yellow called Styrsö. The PVC coated materials as well as the high-frequency welded seams are 100% wind and waterproof. Both raincoats have waterproof pockets and cotton inner lining along.
To shop the collection visit: