Fashion technology brand BassBuds, are excited to announce premium retailer Harvey Nichols as a stockist for their fashion and classic collections across all nationwide stores.
BassBuds in-ear headphones feature embedded Swarovski® ELEMENTS and produce unrivalled sound – a true balance between design and function where neither is compromised due to the meticulous workmanship and unique Crystaltronics® technology. A favourite within celebrity circles, BassBuds in-ear headphones have received riveting reviews since their 2012 initial launch.
“This is the perfect place for BassBuds’ collections,” says BassBuds COO Clint Ippoma. “Harvey Nichols is the home of luxury and shares many of the same brand values as BassBuds. A long-term relationship with many collaborations is on the horizon with BassBuds and Harvey Nichols.”
BassBuds in-ear headphones will officially be on sale from this week and are located in the men’s department in all 7 UK stores including the Knightsbridge flagship store. Details of an official launch event will be announced in August 2013.
The Harvey Nichols collaboration coincides with BassBuds’ latest advertising and marketing campaign – titled ‘What is BassBuds??’ which centrals around exuberant yellow above-the-line advertising and marketing collateral across London’s prime travel and tourism locations. The campaign aims to increase the brand’s awareness across its key target demographic of ABC1 consumers with extensive supporting digital marketing and social media initiatives.
WHAT IS BASSBUDS??
If you spot a WHAT IS BASSBUDS?? poster on the London tube, taxis, buses or bus stops take a picture and #whatisbassbuds in order to enter a chance to win some amazing prizes. Or just go to our websiteand enter your details through there, it’s very simple.
Speaking of incredible give-aways – here’s the list of prizes:
- £1,000 CASH
- £500 Harvey Nichols shopping experience.
- Super Car Experience
- iPad Mini
- Limited Edition Fashion Collection Collectors Box
- BassBuds Fashion Forward Bundle 7 x BassBuds (one for every day for the week)
- BassBoomz Portable Bluetooth Speakers
- and more…
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